A US-based low-cost airline and vacation provider. In service of the client, developed a vision, strategy, and execution model for reimagining a seamless customer experience across web, mobile, and in-airport platforms.
OBJECTIVE: Relaunch digital platforms to provide access to discounted total vacation packages.
KEY RESULT: Created a new customer experience using iterative, human-centered design techniques, that improved interaction by more than 100%
KEY RESULT: 1% YoY revenue growth attributed to the Vacations platform in year one.