Wounded Warrior Project is a charity and veterans service organization that offers a variety of programs, services, and events for wounded veterans of the military actions following September 11, 2001. In partnership with Under Armour, increase awareness and fundraising to support the organizations mission.
OBJECTIVE: Alleviate stress on the non-profit by taking over sourcing and distribution operations of the organization's backpack program, serving recently wounded service members.
KEY RESULT: Monthly distributions managed with 100% efficiency.
KEY RESULT: Over $1M in cost savings for the non-profit.
KEY RESULT: Partnering with industry businesses, solicited sponsorship of 3,000+ backpacks from the general public.
OBJECTIVE: Leveraging the Under Armour key account network, develop a campaign to place branded apparel and accessories in retail outlets around the country between 4th of July and Labor Day.
KEY RESULT: Endorsers included The Rock and Tom Brady.
KEY RESULT: Over $5M in product placed at some of the nations largest retailers.