Adam Mattis [Movement Starter] - Business Agility & Innovation

Frequently Asked Questions


Over the last decade, I have responded to a lot of emails and attended many "meet the speaker" sessions.  ​Through all of those sessions, I have compiled (and will evolve) a list of the questions I am most commonly asked. I hope that this list is helpful, and also introduces you to some things you may not have previously considered. 

Why do you invest so much energy with Scaled Agile, and SAFe isn't Agile?

The least Agile thing anyone can do is argue about what is and is not Agile.

There are no victors in an ideological war. 

What should I do about my career?

Read the book “So Good They Can’t Ignore You”.

Once you have done that, connect with Adele Leah.

What should I do with my life?

Read “Happy, Smart, and Useful”.

Can you introduce me to (famous person)?

No, sorry. Absolutely not on request.

If my friends ask me if I know someone who’s doing what you’re doing, or have a specific need, then I’ll be glad to introduce you. But not if they don’t ask.

Will you promote my thing?

Read “Why I don’t promote”.

Will you invest in my company?

No, sorry. I never had investors.

Investors are motivated by different things than you or your customers.

I would not be any better.

Focus on your customers and the money will follow.


Can I use your video/article?

Yes. Anything I put on is free forever.

It would be nice if you could credit me and link back to

But honestly I don’t care either way.

Will you be on my podcast?

Maybe. Email me a few questions you’d like to ask.

I enjoy interviews when the questions are interesting.

Will you speak at my event?

Maybe. Email me with the details and we can talk.

I’ve got content for your site.

No, this is my personal site, completely non-commercial, for my personal expression only.

No advertising, no income, no analytics, no tracking, nobody else’s stuff.

I can’t focus.

If you can't learn and can't focus you will struggle in the post-digital economy. 

Read the book “Deep Work” by Cal Newport.

Practice meditation.

Yes it’s hard. You have to do the work. 

I have a boring well-paying job. Should I quit my job to pursue my passion full-time?

Read “How to do what you love and make good money”.

I want to be an Ironman triathlete. How do I get started?
Start by going for a swim. Then swim further.

Next, go for a bike ride. Then ride further.

Finally, got for a run. Then run further.

Once you have done each, do them in succession.

Congrats. You're a triathlete.

If you're ready to take it seriously, connect with Esther

What do you think of this business idea?

It doesn’t matter what anyone thinks, except your customers.

Nobody can predict whether it will work or not. So stop asking “in-theory” and go find out.

Find just one paying customer, and please that person.


Read “The Lean Startup” book and about the flow of Epics for more thoughts on this.

How do I become a better writer?

Write publicly every week. Post it somewhere people see it. Something changes when your writing is out in the public, being seen by strangers. Seeing it through their eyes helps more than anything.

Write. Publish. Break stuff. Fix the spelling and grammar later. Right, Stef?

Will you read or review my book?

I don’t review books.

I only read for my own self-improvement, based on my own needs at the time.

Blah blah blah blah Under Armour blah blah blah Wounded Warrior Project?

I left UA in 2013. I haven’t talked with anyone there since then. I don’t even know who works there anymore.

I know nothing about what they’re doing. So I have no insights and no opinions. Please stop asking.

What should I do about my relationship or lack of?

I am the last person you should be asking for relationship advice.


Read “Models” by Mark Manson. (Only guys ask me for relationship advice.)

I’m really sad.

Read “When Things Fall Apart” by Pema Chödrön.

© 2020 by Adam Mattis .

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